Taking care of people

Rarely, if ever, do I “cut and paste” someone else’s blog post.

Today is an exception… but worth it.

Seth Godin is a genius. I have his blog posts sent directly to my inbox. For what it’s worth, his is the only blog I have e-mailed to my inbox.

Today he wrote something that is, as normal, dead on…

Not fade away

 Most partnerships don’t end up in court.

Most friendships don’t end in a fight.

Most customers don’t leave in a huff.

Instead, when one party feels underappreciated, or perhaps taken advantage of, she stops showing up as often. Stops investing. Begins to move on.

No, I’m not going to sue you. Yes, I’ll probably put my best efforts somewhere else.

Just because there are no firestorms on the porch doesn’t mean you’re doing okay. More likely, there are relationships out there that need more investment, quiet customers who are unhappy but not making a big deal out of it. They’re worth a lot more than the angry ones.


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