A couple of days ago, I read  a great article that was subtitled, “How the kings of funny keep people laughing — and coming back.”

The first part of the article was a lot of historical context, and otherwise just a bunch of blah, blah, blah. The last paragraph and bullet points were the sugar of the article. These points should be memorized and implemented by every communicator!

Here’s the sugar…

“The team has spent years perfecting and refining its candy corn recipe, which involves taking something everyone knows of but rarely thinks about and basically making it funny. With the right amount of focus, you can make your own candy-corn-flavored content, too.

• Identify your audience.
• Know the events (good, bad, funny and in between) that have shaped their lives.
• Create content that stems from those events.
• Keep it short and simple.
• Refine your message as you learn more about your audience.

That’s GREAT stuff guys! Now go… be funny… and engaging… and change lives!

If you want the “blah, blah, blah” you can read the entire article here.