Some time ago I read that just like every organization has a brand, so too every leader has a “brand.” A brand is your “trademark” – that by which you are known.

I agree with the idea that every leader has a brand, and as I was reading in Proverbs this a.m. I came across a verse that I asked and will continue to ask God to make “my brand” – Proverbs 3:3-4.

The two identifying marks in these verses are loyalty and kindness.

As a leader, I want people to be better because they are around me. I want them to enjoy Jesus, ministry, and life more because I am a part of their lives. And I want that to happen because of the love of Christ, the wisdom of God, and the power of the Holy Spirit that flows through me creating a “necklace” of loyalty and kindness.

So leaders, what words would the people around you use to describe you? Would the words “loyalty” or “kindness” be used?

What’s your brand/trademark?